'It is astonishing that anyone can put an advert on for cars and eating oranges in the opening game of the World Cup.' Television presenter Richard Madeley posted on his: 'Anyone else watching on ITV HD – they played a commercial OVER THE FIRST GOAL!' He later ridiculed the on-screen apology by Chiles, saying: 'Interruption in coverage' Adrian - ITV HD missed the. goal with a bloody advert!!!!There must have been near-riots in the pubs!' Stephen Pollard, editor of the Jewish Chronicle,: 'HD went to an ad after 3 mins play and missed the goal. ITV is inept, amateurish and a bloody disgrace.' Twitter user noted that viewers of the standard ITV service did better than those watching the supposedly superior HD version: 'For the SD plebs: while you were watching the goal, HD was cutting to an unscheduled ad break.'
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An ITV spokesman apologised for the 'interruption', adding that it affected 'only a small percentage of viewers'.He said: 'A transmission problem temporarily affected ITV1's HD service during the England/USA match. ITV standard definition service continued uninterrupted.'
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We apologise for the interruption in transmission.' It is thought transmission of ITV channels is outsourced to a third party.Last year, ITV received more than 1,000 complaints after viewers missed the winning goal in an FA Cup tie between Liverpool and Everton, when the broadcaster cut to an advertising break.Ryan Gosling scored Everton's winning goal in the 118th minute, after the game had gone into extra time.ITV blamed a technical hitch in an automated system for screening adverts. It is used when schedules are running normally, and fails to take overruns into account.Viewers in some regions were still able to see substitute Gosling's goal, but others returned to the coverage during the players' celebrations.Again on Twitter, the Telegraph's Jon Swaine added: 'Niche ITV gripe: 5-second delay on their online player meant I already knew the US had scored from my TV-owning American neighbour's whoops.'
ITV is a channel in the United Kindgom. It is also streamed over the internet on their site. They have a morning program called This Morning that airs every weekday.
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