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Kimberly Adams: Can you give me an example of what this will feel like for Chinese consumers? What’s going to be different from the way it is now?Ĭonrad: First, they’ll be notified that algorithms are being used to target them by certain kinds of content or to show them what sort of things they may want to buy. There are going to be regulations in place that say that you can’t discriminate against someone based on their buying habits or the type of iPhone they use, which the companies will have to comply with. They cover everything from ride-hail services and things like that, where a worker may be dispatched based on an algorithm, to the kind of content that you see when you go on a website to recommendation algorithms for, say, e-commerce, and also the different prices that people might see. Jennifer Conrad: What’s impressive about these regulations is the scope of them. Jennifer Conrad is covering this story for Wired. Among other things, these new rules would prohibit companies from using someone’s personal information to show them a different price for a product than someone else.Īs part of our Quality Assurance series, we’re taking a deeper look at these policies.
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It’s part of China’s broader efforts to crack down on its tech sector. On Tuesday, China’s government will start enforcing regulations on companies that use algorithms in their products or services to do things like control search results, recommend videos or set prices.
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